Edizione Limitata, is a brand promoting and developing pieces of furniture which combine a unique design with the tradition and quality of made in Italy.
We, D /graphic design & illustration/, have been asked to take care of the brand identity, meaning the logo, stationery, products’ colors and finishes, catalogue, posters for events... basically its whole communication.
Edizione Limitata was a newly born and young furniture brand, which aim was to employ italian traditional craftsmanship with a younger approach.
Its target is 30-40 years old men and women with a strong passion for furniture and high quality products without being too strict and serious about it. The idea behind the catalogue is to show all the products in an everyday setting, playing and interacting with the objects and at the same time playing with the layout itself (frame and patterns).
Technical sheets were printed on a colored paper to differentiate them from the catalogue and put in the middle of it; they are removable for a better and easier use.