claradelorenzi.com
CLARA DE LORENZI
GRAPHIC DESIGNER
& ILLUSTRATOR
clara-de-lorenzi-momowo.jpg

Momowo

graphic design
clara-de-lorenzi-momowo-logo.jpg
 The visual identity of MoMoWo, Women’s creativity since the Modern Movement, has been designed for a contest.  The important thing for us, D /graphic design & illustration/, was to focus on the target and on the concepts MoMoWo is based on: the figure of woman, creativity and association. That’s why we came up with a logo completely focused on the figure of woman (the letters forming MoMoWo are indeed creating a stylized shape of a woman) and added some colour splashes in the whole visual identity (symbolizing creativity and also association, aggregation, thanks to their curved shapes and “hugging” placement).

The visual identity of MoMoWo, Women’s creativity since the Modern Movement, has been designed for a contest.

The important thing for us, D /graphic design & illustration/, was to focus on the target and on the concepts MoMoWo is based on: the figure of woman, creativity and association.
That’s why we came up with a logo completely focused on the figure of woman (the letters forming MoMoWo are indeed creating a stylized shape of a woman) and added some colour splashes in the whole visual identity (symbolizing creativity and also association, aggregation, thanks to their curved shapes and “hugging” placement).

clara-de-lorenzi-momowo-business-cards.jpg
clara-de-lorenzi-momowo-flyer.jpg